Berti, MarcoKrause, Sarah Luisa2025-08-082025-08-082025-01-242024-12-16http://hdl.handle.net/10362/186209This work project investigates the integration of generative AI (GenAI) in organisations, focusing on effective change management (CM), employee engagement, and assessing productivity gains. Through qualitative interviews and a quantitative survey across industries, it analyses challenges and opportunities in GenAI adoption. The study identifies best practices to foster innovation, enhance job satisfaction, and ensure seamless workflow integration. Key findings underscore the importance of tailored approaches, including leadership engagement, clear communication, and continuous training to address GenAI’s complexities. By offering actionable insights, the research aims to guide organisations in leveraging GenAI’s transformative potential while remaining adaptable to its rapid evolution.engGenerative AIAI integrationChange management strategiesOrganisational changeMeasuring productivity gainsEmployee engagementJob satisfactionWorkflow automation and argumentationMeasuring technology impactTechnological transformationmaster thesis203962109