Moreira, SolonKlueter, Thomas MaximilianAsija, Aman2025-03-142025-03-142024-03-012474-2376PURE: 95662348PURE UUID: cb18c3a7-558b-419e-b27f-a1db76d3e510Scopus: 85197921031http://hdl.handle.net/10362/180656Publisher Copyright: © 2024, Rutgers Business School. All rights reserved.One of the primary hurdles encountered by small, innovative companies and startups is the arduous task of advancing new technologies beyond their initial stages. Reaching commercial markets often requires access to specialized resources (i.e., complementary assets) related to R&D development and manufacturing. However, for startups investing in such resources at scale can be tremendously expensive and is often not feasible. So, do smaller innovative firms always have to relinquish the rights to valuable technologies to other industry players in control of complementary assets? The answer is no.179460engResearch and developmentInvention processChinaBusiness and International ManagementStrategy and Managementjournal articlehttps://www.scopus.com/pages/publications/85197921031