Oliveira, Tiago André Gonçalves Félix deNascimento, Bruno Alexandre Pinto Dimas2016-11-102017-04-222016-04-22http://hdl.handle.net/10362/19342Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceSmartwatch sales have been growing for the past few years, but their regular use is still sub-par. Understanding the primary determinants of smartwatch continuance intention is thus important for brands, researchers, and users alike. Therefore, a conceptual model was developed that combines the expectation-confirmation model (ECM) with habit, perceived usability, and perceived enjoyment, to explain the continuance intention of smartwatches. To test the conceptual model, we collected data from the U.S.A. (574 valid cases). Our results support the relationships of ECM, such as confirmation, perceived usefulness, and satisfaction, and also the role of habit and perceived usability. Habit was the most important factor to explain the continuance intention of smartwatches.engSmartwatchesWearablesContinuance IntentionExpectation-Confirmation Model (ECM)HabitPerceived UsabilityPerceived Enjoymentmaster thesis201218909