Casquinho, ConstançaVieira, Pedro Abrantes de Mello2022-07-292025-12-172022-01-202021-12-17http://hdl.handle.net/10362/142613This part of a Consulting Project focuses on“ Optimizing the Strategy, based on Cascais Citizens’ Needs and Wants”. The work includes conclusions with drawn from responses of Cascais Citizens on anon-line survey, segmentation of possible consumers and partners of the local currency and marketing segmentation hypothesis for Cascais Citizens, also based on the survey responses. So as to provide relevant and in-depth recommendations, internal analysis on Cascais was conduction as well as a survey to test previously made hypothesis. The result is series of recommendations designed for partners and consumers for a more optimized and more accurate implementation of Cashcais.engStrategyConsultingSustainabilityEconomicsHealthDigital transformationCircular economyApp developmentEnvironmentNetwork effectsCitizenshipLocal currencyMinimum viable productPro-environmental rewardsCascaisPro-environmentalmaster thesis203040309