Rodrigues, João LoureiroBarros, Catarina Barroso de Moura2024-11-262024-11-262023-10-062023-09-12http://hdl.handle.net/10362/175814Consumers and governments have made sustainability a key priority, putting pressure on automobile companies to offer innovative mobility solutions and high-end technologies. The following paper describes the key decisions and performance of a six-year simulated car manufacturer, Humba Motors’, managed by a team of seven executive directors. The challenges of teamwork will be self-reflected over the analysis of two critical moments.engStrategyCooperationSustainabilityGrowthSelf-reflectionBusiness simulationPersonality traitsComplex operationsCross functional decision makingValue creationFinanceInnovationmaster thesis203684303