Rodrigues, João LoureiroFernandes, Gonçalo Dias Carvalho de Mira2026-03-162026-03-162025-09-302025-09-09http://hdl.handle.net/10362/201464The dissertation inspects strategy, human resources along with the innovation area for managing Enovia, a simulated multinational automaker. Through electrification and automation, the company navigates change. The study applies frameworks such as SWOT, PESTEL in addition to Porter's Five Forces - it shows how sustainability, technological investment, and cross-functional integration shaped decisions and long-term competition. Critical events further accentuate the importance of teamwork, communication next to reflection when facing challenges. The project states that strategy, innovation, human capital alignment promote both organizational output but also personal change within a changing, competitive and dynamic setting.engBusiness simulationApply theory in practiceAutomotiveHRStrategySustainabilityESGElectrificationTeamworkLeadershipManagementBusiness function integrationInnovation managementmaster thesis204132398