Can affirming ultra suave as the most natural brand in the mass market make it the market leader in Portugal?: what can ultra suave do in order to succeed in the natural products driven consumer segment vs. fructis and herbal essences?

Silveira, Catherine daLucas, Rita Maria Guia2021-08-252021-08-252021-01-112021-01-02http://hdl.handle.net/10362/123094engBrand managementUltra suaveHair care marketNatural segmentCan affirming ultra suave as the most natural brand in the mass market make it the market leader in Portugal?: what can ultra suave do in order to succeed in the natural products driven consumer segment vs. fructis and herbal essences?master thesis202739422