Guerreiro, SérgioLeal, Sara Rute Santos2024-10-222024-10-222024-01-102024-01-28http://hdl.handle.net/10362/173887This thesis presents a case study elucidating the critical importance of conducting a destination assessment for hotel development and expansion. The study focuses on three key domains: the hotel industry, the F&B industry, and the lifestyle and entertainment landscape. Initiated in response to a challenge from The Standard Development Team, which involved a comprehensive destination assessment for Porto. The outcomes of this study serve as a practical teaching tool, offering guidance for destination assessments and aiding in the conceptualization of new hotels. The research reveals the fundamental nature of destination assessment for hotel development and provides contemporary approaches for implementation.engHospitalityLuxury hotelsLifestyle brandDestination assessmentMarket researchBusiness developmentHotel industrymaster thesis203602200