Castro, JoãoLatif, Iúri Ismael Abdul2020-11-122023-01-062020-01-172020-01-06http://hdl.handle.net/10362/106996Winning at shelf is not an easy task for most Fast-MovingConsumer Goods companies and making sure that all top-products are available on-shelf is an extremely important task. Unilever being one of the leaders in the industry has to constantly fight to make sure its products are displayed on-shelf if not it will be translated into missing revenues. This Work Project focuses on studying the effect that the absence of a certain SKU on-shelf can have on the company’s performance. More specifically, this Work Project tries to estimate how many units could have been sold in OOSsituations.engUnileverOn-shelf availabilitySalesOut-of-stockmaster thesis202495779