Martins, Francisco Antunes da CunhaTorres, Dinis Delgado Lourenço Pinheiro2024-12-062024-12-062024-01-222023-12-20http://hdl.handle.net/10362/176282This report delves into the performance and strategic direction of Porsche, an iconic brand renowned for luxury, performance and reliability. While steering towards a future defined by sustainability through a commitment to full electrification, the company faces challenges from other disruptive trends and macroeconomic factors that could impact its profitability. The analysis encompasses Porsche's performance, competitive landscape within the industry, and prevailing trends, culminating in a comprehensive valuation of the company and target share price for 2024.engPorsche agEquity researchValuationSustainabilitymaster thesis203681061