Queiró, FranciscoVötter, Simon Philipp2025-08-082025-01-212025-03-04http://hdl.handle.net/10362/186203This thesis presents a business plan and an investment memorandum for neméas, an Austrian startup company offering sustainable, high-performance ski touring apparel. Addressing the growing demand for eco-conscious outdoor gear, the business plan outlines the founders’ approach to launching the company and includes a market analysis, information on products and production, a detailed marketing and sales strategy, financial projections for the next five years and the funding requirements of the company. The investment memorandum evaluates the company as a pre-seed investment opportunity for an angel investor.engEntrepreneurshipStartupInvestor pitchInvestment memoBusiness planSustainabilityOutdoor apparelSki touringNeméas: an entrepreneurial case study on building a sustainable direct-to-consumer ski touring brand - market and salemaster thesis203962257