Brinca, PedroDelaune, Victor Pierre Camille2022-06-152022-06-152022-01-192021-12-17http://hdl.handle.net/10362/140027Within the Sport Management Field Lab supervised by Pedro Brinca, we have had the opportunity to work with iWork in Sport, a company playing as an intermediary between students, schools, and companies of the sport industry. Thereby, we articulated our thesis using the following structure: a first part analyzing the industry and the environment with qualitative and quantitative data, a second part divided in three sub topics addressing more specific solutions to these challenges from a data, marketing, and strategic perspective, and a final part aiming at providing recommendations using the analysis done in the previous parts.engDigital businessHuman resources managementBusiness developmentE-commerceDigital marketingBusiness strategyGrowth strategymaster thesis202972160