Duarte, Miguel MunozHink, Tim Lukas2025-09-022025-09-022025-01-142024-12-16http://hdl.handle.net/10362/187385This research investigates the potential of B2B partnerships to drive growth for ‘flatsforfriendz’, a C2C platform leveraging personal networks in the flat rental market. It ex amines how B2B partnerships can enhance the C2C user experience and which B2B channels ensure growth. The study combines market analysis, customer discovery, and validation exper iments. Findings suggest that exclusive academic networks have great B2B potential by ad dressing challenges for students and leveraging institutional trust for customer acquisition. Fur thermore, social brand collaborations have the potential to create emotional retention. This work outlines a pathway for B2B growth, integrating user insights with feasible business practices.engB2BDigital businessEntrepreneurshipGrowthHousing marketLean startupmaster thesis203990870