Baptista, JoãoZamudio, Claudia Alejandra Castagnola2023-04-212023-04-212022-10-042022-09-12http://hdl.handle.net/10362/151982The Business in Practice was an immersive simulation where I got to learn more about myself and a company’s operations. As a result, this paper serves as both a reflective journal, in which I will reflect on my behavior during two critical incidents, and a business analysis of three departments, Marketing, Human Resources, and Operations, of my team’s virtual car manufacturing company, Mercury. Due to the current environmental crisis, the firm had six years to move on from combustion vehicles to all-electric and automated cars. All departments were committed to working together and noticed how interdependent they all were.engMarketingSustainabilityElectric vehiclesOperationsHuman resourcesCritical incidents analysisReflectionmaster thesis203222466