Decreton, BenoitOlschinka, Lars Lukas2025-03-242024-06-262024-05-20http://hdl.handle.net/10362/181163This paper reviews current literature, consulting reports, and business project research to outline the theoretical background and current state of the auto insurance market, identifying opportunities and challenges for internationalizing OEM-branded insurance services. The conclusion recommends that OEMs establish captive finance companies to offer efficient, profitable insurance services independently. To support international expansion, forming strategic partnerships with local entities, regulatory bodies, and other stakeholders is essential. However, this study is limited by its reliance on existing literature, presenting an opportunity for future research to engage with experts and collect primary data to deepen and validate the findings.engInsuranceAutomotiveInternationalizationStrategymaster thesis203901860