Casquinho, ConstançaCastro, João Afonso Vaz Prego de2024-12-042024-01-312023-12-20http://hdl.handle.net/10362/176186The current project concerns the implementation of Electronic Shelf Labels in Pingo Doce, analysing their impact on operational efficiency, customer experience, and financial performance. It delves into the challenges and opportunities posed by ESLs in the context of the grocery retail sector, considering factors such as political influences, economic dynamics, and environmental sustainability. Through a comprehensive financial and operational analysis, the thesis provides strategic recommendations for ESL adoption. The study emphasises the significance of pilot testing, evaluates critical performance indicators, and outlines a phased approach for successful ESL integration, ensuring Pingo Doce's continued role-modelling in the evolving retail landscape.engStrategy consultingRetail innovationPortugalAutomationElectronic shelf labelsPilot implementationTechnology adoptionEfficiency improvementStrategic planningmaster thesis203680502