Baptista, JoãoHintzen, Valentine Valeska2025-03-212024-10-032024-09-08http://hdl.handle.net/10362/181045The automotive industry is constantly evolving, requiring exceptional agility from the management of car companies. This paper analyses the performance of NOVA, a car company active in the Business In Practice simulation. It presents a data-driven evaluation of the Strategy, Operations and Finance department of NOVA, complemented with insights into sustainability. Challenges, such as underutilized factories and high costs will be discussed. The paper also includes a personal reflection on two critical incidents, which give insight into the importance of team commitment, trust and self-efficacy. Overall, the thesis integrates company performance with reflective lessons on personal development.engFinanceAutomotive industryPersonal reflectionSustainabilityESGStrategyOperationsmaster thesis203902785