Santos, SofiaGlosauer, Verena Sophie2020-11-112021-01-032020-01-152020-01-03http://hdl.handle.net/10362/106937Fair Bazaaris a marketplaceoffering ethical and eco-friendlylifestyleproducts. To support its hybrid mission, the company engages in the process of becoming aCertified B Corp.The certification is a movement seekingto use business as a forcefor goodTMevaluatingacompany’ssocial and environmental conductholistically.Fair Bazaar’s shared value approach entailstensions between different logic systems and interest groups. The B Impact Assessment process is both achallenge and atooldealing with suchissues andacceleratingimpact. Hence, theCase Study offers a teaching opportunity to analyze thecertificationprocessof a responsible start-up.engB corpHybrid organizationFair bazaarSocially responsibility businessmaster thesis202495655