Berti, MarcoHassler, Charlotte Camilla Ingrid2025-07-312025-07-312025-01-222024-12-16http://hdl.handle.net/10362/185810This study explores recruitment and retention strategies in early-stage European startups, emphasizing flexible work arrangements and dynamic roles with development opportunities. Startups face unique challenges, including limited resources and high uncertainty, making employee management crucial for success. The underlying survey data reveal that temporal and locational flexibility as well as dynamic roles with personal and professional growth significantly impact job satisfaction, productivity, and employee loyalty. These practices align with modern workforce priorities, addressing demands for autonomy and growth. By adopting such strategies, startups can attract top talent, foster engagement, and gain a competitive advantage in dynamic and competitive labour markets.engEntrepreneurshipStartupRecruitmentRetentionFlexibilityEmployee engagementHuman Resource Management (HRM)master thesis203959744