Fayard, Anne-LaureHämmerle, Andreas2024-12-112024-01-312024-01-31http://hdl.handle.net/10362/176359This work project examines the challenges of AGOJI Studio, an impactful fashion brand operating in the Global south. The chapters resolve around two primary questions: first, identifying the crucial aspects in the development process of AGOJI Studio and second, exploring the challenges that have been tackled. In this individual upload, the evaluation of potential rollout countries is critically analyzed and broken down into a step by step guide. The main outcome of the work project is a comprehensive guideline to create an impactful fashion brand in the global south, offering valuable insights and strategic approaches for similar entrepreneurial ventures.engCountry assessmentChoice of locationPestleGuidance to rate contriesThe development of an impactful fashion brand with a social and environmental mission in the global south - the case of agoji studio / evaluating potential countries for project rolloutmaster thesis203681622