Guerreiro, SérgioLabajos, Bárbara Fernandes2024-11-212024-11-212024-01-172023-12-19http://hdl.handle.net/10362/175604Hostels are striving to differentiate themselves and establish a unique position in the highly competitive business. The objective of this thesis is to improve the operations and strategy of Pousadas da Juventude by concentrating on the creation and execution of a competitive strategy. This was accomplished via a thorough analysis of the key factors that influence guests' perception of service quality, concluding that the features are contingent on the segmentation strategies implemented by the hostel. Additionally, interviews and online data analysis were employed to evaluate the position and performance of Pousadas in Portugal's hostel industry.engHostelsHospitalityCustomer preferencesPousadas da juventudeMarketingBuilding a competitive strategy advantage for a national youth hostel chain: the key success factors for hostels according to new generationsmaster thesis203601130