Swimming in a lake of sharks: EDP’s electric mobility offer for the B2B segment pricing strategy

Velosa, JorgeGonçalves, Carolina Maria da Cunha Graça2018-06-072023-01-202018-01-20http://hdl.handle.net/10362/38772engManagementMarketingMarketing business planB2B segmentElectric mobilityEDP comercialEDPSwimming in a lake of sharks: EDP’s electric mobility offer for the B2B segment pricing strategymaster thesis201864401