Baptista, JoãoNerenhausen, Laura Helen2024-11-222024-11-222023-10-042023-09-12http://hdl.handle.net/10362/175660Pantheon's journey offers insights into the Strategy, Operations, and Innovation functions justifying the importance of integration for excellence in the automotive industry. Their strategy served as guiding force. Operations played a role in executing sustainability measures and managing transitions from combustion to EVs. Innovation was a driving force behind operational, shaping factory decisions and regional market considerations. The author's parallel narrative emphasizes lessons from incidents. Integration and adaptability are emphasized as keys to successful teamwork. The importance of trust, balance between different perspectives and decision-making processes are highlighted. These lessons serve as guiding principles for future endeavors, fostering continuous self-improvement.engInnovationAutomotive industryStrategyOperationTeamworkCommunicationSustainabilityTeam dynamicsSimulationPersonal growthmaster thesis203683994