Okhmatovskiy, IlyaBlucke, Amelie Noelle2025-04-022025-04-022025-01-162024-12-16http://hdl.handle.net/10362/181838In the post-feed-in tariff era, business models in the German B2C solar energy market have shifted from relying on governmental subsidies towards achieving profitability by providing customers with effective service solutions and flexible financing options. This work project investigates how Solar-Energy-as-a-Service companies can enhance their value generation, delivery, and capture in current market environment. Through nine semi-structured expert interviews and a review of secondary data, three key recommendations were formulated directed at companies operating with SEaaS business models. These recommendations include the areas of sales and marketing channels, predictive analysis for lead generation, and Energyas-a-Service expansion through electric vehicles. The individual part of this work project examines key strategic components for customercentricity and competitive positioning within the Solar-Energy-as-a-Service Business Model and illustrates the recommendation to expand customer reach, enhance engagement, and drive solar energy adoption in the SEaaS market through strategic partnerships.engStrategic business modelsPhotovoltaic industrySolar energy systemsBusiness model CANVASBusiness ecosystemEnergy-as-a-serviceSolar-energy-as-a-serviceSEaaSVirtual power plantAll-in-one energy suppliermaster thesis203925882