Truong, NatalieMitrev, Zara-Kostadina2023-05-122023-05-122022-12-102022-06-06http://hdl.handle.net/10362/152679This research aims to analyse if personality traits such as extroversion and introversion impact the relationship between perceived authenticity and plastic surgery. The author predicted that extroverted individuals would perceive body enhancements as more authentic, whereas introverts would perceive these influences as less authentic. The experiment results show that personality traits influence the correlation between perceived authenticity and plastic surgery. However, these effects were only relevant at higher extroversion scores, which means that extroverts perceive surgically altered bodies as less authentic. Finally, managerial implications are presented based on the study results.engPlastic surgeryPerceived authenticityExtroversionIntroversionPersonailty traitsPublic perceptionmaster thesis203222164