Cardoso, ElizabeteHidalgo, Maria Alejandra Porras2016-05-122017-01-302016-01http://hdl.handle.net/10362/17253The growing connotation Internationalization has worldwide, alongside the economic, political and socio-environmental changes, is empowering a progressively global education economy. Therefore, this Work Project aims to help Nova SBE to understand the decision making process of the Colombian tertiary education students, as this market constitutes an enriching opportunity to meet both business and educative objectives. In order to do so, a qualitative research was conducted to comprehend the rationale behind Colombian students to study abroad. The study points out that the reputation of a HE institution and the Portuguese culture are the key attributes to pursue a degree in Portugal.engHigher education in PortugalInternationalization strategiesNova SBEmaster thesis201525577