Jacinto, Maria JoãoRiethmüller, Sophie2025-08-082025-01-142024-12-17http://hdl.handle.net/10362/186206This work project explores strategic steps for CancerCo, a MedTech start-up, to commercialize its metastasis-targeting technologies. It analyzes CancerCo’s position within regulatory frameworks, the competitive landscape, and funding ecosystems, focusing on challenges and strategies for market entry. By comparing regulatory pathways in the US and EU, assessing funding strategies, and analyzing competitors, the research proposes an actionable go-to-market strategy. It concludes with a roadmap for CancerCo’s long-term growth, emphasizing regulatory navigation, collaborations, and US market positioning. These recommendations aim to strengthen CancerCo’s market presence and go-to-market strategy toward commercialization.engMedTechOncologyPersonalized MedicineAI TechnologyCancer drug discoverymaster thesis203962214