Castro, JoãoAlves, Maria Margarida Durão Pereira de Nóbrega2024-02-162024-02-162023-01-202022-12-16http://hdl.handle.net/10362/163668A growth in cutting-edge technologies has enabled beauty brands to launch disruptive experiences. Understanding how beauty merges with technology, the present Work Project dives into the Beauty Tech field through the lens of inclusion, sustainability and consumer behavior. Likewise, a quantitative analysis was conducted on consumers aiming to comprehend their behavior, as well as a qualitative analysis towards qualified professionals within these areas. The findings clearly evidence the differences between the beauty market segments – Mass Market, Active Cosmetics, Luxury Beauty and Professional Products, as proposed by the authors –, and the way each of these segments, with their specifications, can take advantage of technology to build an inclusive, sustainable and consumer-friendly business model.engBeauty industryBeauty techArtificial intelligenceAugmented realityConsumer behaviormaster thesis203315065