Nike born to be a leader - the e-commerce trend and the end of the affiliation with different wholesale customers

Sá, Nuno Quartin Bastos de Vasconcelos eFaria, Bruna Sofia Martins2022-08-162022-08-162022-01-142022-01-14http://hdl.handle.net/10362/143041This equity research has the purpose to forecast the value of Nike and its position within the industry. The company has been witnessing a growth of its operating results which makes it a market leader between its main competitors. As a result of our assumptions and estimates, we forecast a target price of US$184 as ofFY22, with an expected share return of 11,11% for shareholders, resulting in BUY recommendation.engValuationFinanceNike born to be a leader - the e-commerce trend and the end of the affiliation with different wholesale customersmaster thesis203039661