Corelli, AngeloSá, Nuno Quartin Bastos de Vasconcelos eCarvalho, Pedro Delicado Martins Da Silva2022-07-192022-07-192022-01-132021-12-17http://hdl.handle.net/10362/142091The equity research report analyzes Adidas AG strategy until 2025 in detail and projections were drawn up based on trends in the various markets. The discussion revolves around the shift to DTC, both e-commerce and owned-branded stores, and how critical factors will affect the implementation of this strategy and the future cash-flows. There is a special focus on North America and Greater China markets, which can be key drivers on unbalancing the sportswear market share game. The result is a Buy recommendation of Adidas AG share implying a target price of EUR 318.01 as of 31/12/2022.engValuationFinanceEcommerceAdidasAdidasagDtcmaster thesis202997642