Brito, GustavoGomes, Magda Alexandra Vitorino2015-11-182017-06-302012-01http://hdl.handle.net/10362/15897The purpose of this project was to assist PT in identifying how the company could capture value with a new technology in the short-medium term in Portugal. The analysis performed consisted on identifying, evaluating and prioritizing the business opportunities that could have this new technology. Thus, a prioritization methodology was set to find the ones with greater value, and a deep analysis was conducted to its assessment. Subsequently, a strategy for the whole organization and for the priorities discovered was outlined. Based on these analyses, a set of recommendations was given to PT concerning its position regarding this new technologengPTTechnologyvaluePrioritizatioStrategymaster thesis