Baptista, JoãoEstevez, Catarina Pinho2025-03-212025-03-212024-10-032024-09-10http://hdl.handle.net/10362/181047An immersive business simulation learning experience serves as the foundation for this work, designed to apply concepts and learning on the functioning of a business. Two distinct dimensions of this program will be addressed. The first dimension focuses on a self-reflection as a member of a management team, emphasizing performance in cross-functional decision making. The second part analyzes a car manufacturing business through the lens of three key business functions - Strategy, Operations, and Finance – as it undergoes the transition towards electrification and strives for sustainability.engBusiness simulationBusiness in practiceAutomotive industryCar manufacturingElectric vehiclesTransition to electrificationSustainability and ESGBusiness strategyTeam dynamicsCross-functional teamsDecision-makingTime managementmaster thesis203902777