Vilar, LuísMarchesin, Filippo2025-02-042024-06-262024-06-02http://hdl.handle.net/10362/178355Football is the world’s most famous sport, gathering an impressive 3.5 billion fans. In the last decades, globalization and digitization fostered an unforeseen evolution in the movement with clubs turning from purely sport entities to actual businesses characterized by diversified revenue streams and high investment requirements. The needed financial resources could be provided by private equity investors. This paper analyzes return-seeking investments in football and, through the application of a strategic framework and via direct interviews with experts, assesses the best strategies to foster Portuguese football growth, ultimately providing recommendations to both clubs and financial sponsors to create successful partnerships.engFootballPrivate equityInvestmentsGrowthCEMS MIMmaster thesis203724887