Han, QiweiTomás, RuiChaves, Maria Pais dos Reis Delgado2024-09-132024-09-132023-01-252023-01-25http://hdl.handle.net/10362/171708In recent years, the retail industry has undergone a drastic transformation due to the use of the latest technologies. An example of a revolutionary supermarket is Nova & Go, a store that was established by Jerónimo Martins. The present thesis addresses an important challenge relating to improving the daily operations of this Lab store. The analysis of event log data provided valuable insights into the customer journey within the store.engCustomer journeyData miningManagement information systemsProcess miningRetail 4.0master thesis203316991