Velosa, JorgeSá, AnaCosta, Catarina Batista daCosta, Claudia de AlmeidaRodrigues, Joana Largen Grilo CostaCardoso, Marta Lopes2018-05-282021-01-202018-01-20http://hdl.handle.net/10362/38043FOX Networks Group currently develops branded content in the form of Live Events and Experiences in Iberia. However, it lacks strategic planning in order to turn those into profit generating Business Models. Hence, the subsequent report evaluates growth and profitability opportunities intended to catapult FOX Networks Group into a successful Live Events and Experiences player in Iberia through three new business models (FOX Fever: ‘Family Guy’ Edition, FOX ‘Prison Break’ Bar, and FOX Crime Scene). This solution arises from an extensive marketing analysis, including primary and secondary research, which originated a far-reaching marketing plan, comprising an Integrated Marketing Communications Plan.engFox networks groupMarketing planLive events and experiencesIberiamaster thesis201862808201864371201862816201864410201864380