Zózimo, RicardoDourado, Inês de Sousa Brites2025-02-112025-02-112024-06-032024-06-03http://hdl.handle.net/10362/178809This project studies Artificial Intelligence (AI) as a strategic instrument for enhancing sustainability practices within top global companies. In a time characterised by rapid technological progress and growing environmental concerns, the convergence of sustainability and innovation has become imperative. Employing a qualitative Gioia methodology of data from 50 top sustainable companies in 2023 according to Corporate Knights, the research traces the implementation of AI across Planet, People and Profit dimensions. This study contributes to the discourse on the dynamic role of leveraging AI to enhance companies’ sustainable efforts. Keywords: Sustainability; Sustainable Innovation; Artificial Intelligence; QualitativeengSustainabilitySustainable innovationArtificial intelligenceQualitativemaster thesis203864646