Baptista, JoãoGarcia, João Manuel da Cruz2025-02-112025-02-112024-09-302024-09-10http://hdl.handle.net/10362/178804The automotive industry is going through a major shift from traditional internal combustion engines to electric vehicles. Mudança, a fictional automotive company, faced this pivotal change during an intensive three-week management program that involved a business simulation focused on strategic decision-making to meet evolving sustainability demands. This dissertation analyzes Mudança's response to this industry shift, with a focus on strategy, innovation, and financial performance. It also reflects on team dynamics, leadership challenges, and personal growth experienced throughout the program, offering insights into the complexities of guiding a company through such a significant industry-wide transformation.engAutomotive industryElectrificationBusiness simulationCross-functional collaborationFinancial analysisInnovationLeadership developmentReflective analysisDecision-makingStrategic planningSustainabilityTeam dynamicsmaster thesis203866568