Casquinho, ConstançaMouro, Marta Maria Soveral Marques2023-01-242024-05-202022-06-072022-05-20http://hdl.handle.net/10362/148072The current project concerns the conception of an Omnichannel strategy –A roadmap for the full integration and broader channel experience of Galp’s B2C offer. The goal of this Work Project is to assist Galp in shaping its services towards a more integrated, efficient, and convenient Omnichannel approach. An analysis of the market, the identification of the main competitors as well as the best practices in the Omnichannel domain, and concept testing and validation, are the major steps taken in the approach. The outcome is divided into a new channel strategy and a set of recommendations that formulate the strategy.engStrategyConsultingDigital transformationOmnichannelPortugalEnergy sectorB2cPhygitalChannel strategymaster thesis203136039