Costa, Afonso AlmeidaMartins, Miguel AlvesFilipe, Vera Tavares Da Cunha Domingues2020-11-162023-01-032020-01-162020-01-03http://hdl.handle.net/10362/107207This case-study is focused on the challengesof Alzheimer Portugal’sfuture development, examining the internaland environmentalfactors that affect itslong-term sustainability.Given the finding of this NGO being vulnerablypositionedtowardsa commercial adoption of Dementia specialized care, several strategies are formulated for adapting tothese market changes andresource maximization opportunitiesare examined. For this, a three-step research method is used combining an exploratory research based on interviews, a descriptive research of AP’s financial structure and contextual factors,anda literature review as atool forstrategy formulation.The research highlights the importance for NGOs to create a culture of anticipation in order to benefit frommarket changesand to create a long-term vision for acting strategically when a social mission is close to being accomplishedengStrategyDementiaNon-profitSustainabilitymaster thesis202496295