Santos, FábioWalheiser, Dennis2017-04-282020-06-012015-06-01http://hdl.handle.net/10362/20570CEMSAgainst the background of an increasing importance of reputational risk in today‘s business envi-ronment, this work describes an approach to categorize and quantify reputational risks. The de-veloped methodology quantifies the negative impact of identified reputational risk categories based on data from financial markets. Following this, the developed methodology is specifically tied to EDP. Results show that the identified reputational risk categories Communities, Global Strategic Direction and Environment cause the greatest negative impact to EDP on a yearly basis. Finally, in a separate part, reasons contributing to an increased importance of reputational risk for corporations are analyzed.engReputational riskQuantificationFinancial marketsRelevance of reputational riskmaster thesis201525747