Dahab, SóniaAlmeida, João Francisco Coelho Mateus Martins de2014-03-252017-03-252014-01http://hdl.handle.net/10362/11824A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis thesis project aims to be a successful instrument for Logoplaste’s management team if they received a proposal to invest in the Turkish market. In the project I studied not only Logoplaste’s value chain but also its competitive advantages and how the company can handle them in order to be successful in this market. Moreover, it contains a careful analysis of the Turkish market that helps to understand how the market accepts Foreign Direct Investment and also to understand if there are attractive business opportunities for Logoplaste.engLogoplasteRigid plastic marketHole-in-the-Wall modelTurkeymaster thesis201531356