Kowalik, IzabelaVasconcelos, Gonçalo Maria Pinheiro Machado de Almeida e2013-05-142013-05-142012-06http://hdl.handle.net/10362/9623A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsengThe effects of mega-events on city branding: the example of warsaw and Euro 2012master thesis