Hajishirzi, ReihanehCosta, Carlos J.Aparicio, Manuela2022-12-122022-12-1220240018-9391PURE: 47998911PURE UUID: 10932e9e-fc2d-4efe-a5d5-25dc2b2a6802Scopus: 85144749411WOS: 000900003300001ORCID: /0000-0003-4261-0344/work/124448152http://hdl.handle.net/10362/146144Hajishirzi, R., Costa, C. J., & Aparicio, M. (2024). The Impact of Technology and Change Management on Value Proposition Innovation: an Iranian Study. Ieee Transactions On Engineering Management, 71, 4791-4801. https://doi.org/10.1109/TEM.2022.3225664 --- Funding: The authors acknowledge financial support via ADVANCECSG from the Fundação para a Ciência and Tecnologia (FCT Portugal) through research grant number UIDB/04521/2020, and we gratefully acknowledge the financial support from FCT—Fundação para a Ciencia e Tecnologia, I.P. (Portugal), and national funding through research grant UIDB/04152/2020—Centro de Investigação em Gestão de Informação (MagIC). ---%ABS3%Digital transformation is inevitable in today’s business world. Applying digital technologies in business processes creates innovative value propositions but causes substantial changes to the organization. The main objective of our research is to understand how technology and change management affect value proposition innovation of organizations. This study introduced a model that explains value proposition innovation in Iranian companies considering three essential factors of technology, change management, and environment (industry pressure and government regulation). We evaluated our model based on the data gathered by 220 organizational leaders from different Iranian organizations, and statistically validated our model. The results showed that technology and change management significantly impact value proposition innovation. Additionally, environment has a substantial effect on change management and technology.111464306engChange managementDigital transformationEnvironmental pressureTechnology adoptionValue proposition innovationBusinessCompaniesRegulationTechnological innovationStrategy and ManagementElectrical and Electronic EngineeringSDG 8 - Decent Work and Economic GrowthSDG 9 - Industry, Innovation, and Infrastructurejournal article10.1109/TEM.2022.3225664https://www.scopus.com/pages/publications/85144749411https://www.webofscience.com/wos/woscc/full-record/WOS:000900003300001