Baptista, JoãoLeitão, João Pedro Cardoso2025-03-252025-03-252024-09-302024-11-09http://hdl.handle.net/10362/181274This dissertation comprises of an analysis of the performance of Proxima, a fictitious automotive manufacturing company, during the Business in Practice business simulation. Relying on relevant frameworks, academic literature and simulation data, the analysis focuses on the functions of Strategy, Operations and Finance and how interdependent they are on one another. Furthermore, a personal reflection will be made on two critical incidents, where the topics of communication and time management will be explored, detailing their effect on team dynamics.engManufacturingCorporate FinanceSustainabilityStrategyOperationsTeam DynamicsTime ManagementBusiness SimulationCommunicationBusiness in practice: a performance review of Proxima’s electrificationmaster thesis203866010