Major, EuclidesMorales, Jose Ignacio Caballero2021-11-122024-01-042021-01-132021-01-04http://hdl.handle.net/10362/127596This research was done in order to develop strategies for assessing an opportunity in the payment gateway sector. Developing it, different trends were found and a problem big enough about the displeasure of customer when queuing to pay in the retail sector, creating a mix of problems addressed with strategies and technology development, based on an international benchmark in the sector, that would allow us to enter this profitable industry in Colombia.engBusiness planPayment gatewayFinancial technologyStrategymaster thesis202739538