Ribeiro, Gonçalo SommerSaraiva, Manuel Eduardo de Almeida Roque da Cunha2025-03-212025-03-212024-01-252023-12-20http://hdl.handle.net/10362/181024This academic paper scrutinizes NOS SGPA S.A.'s market valuation and challenges amidst evolving strategies. It explores NOS's present trade position and the assessment suggesting a promising potential upside. NOS has navigated market turbulences predating COVID, emphasizing resilience through its telecom core's stability and dividend-yielding nature. This report argues that the pandemic-induced devaluation and shifting interest rates resulted in the market's underestimation of NOS’s true potential. It advocates for a comprehensive reassessment, considering NOS's pivotal role in Portugal's future connectivity landscape within telecommunications and audiovisuals.engBusiness analystEquity researchSynergy analsysisCorporate financeM&ACorporate valuationConglomeratesmaster thesis203865723