Casquinho, ConstançaPenedo, Tomás Lobato Russo Amaral2024-09-262023-10-112022-12-16http://hdl.handle.net/10362/172432Metaverse is a disruptive technology with the potential to alter how we live and interact. Grupo Ageas Portugal is an insurance firm, with a strong commitment to sustainability and the community. Therefore, the task is to determine where GAP may generate value in the Metaverse and have a beneficial impact on society in the direction of sustainability and inclusivity. Moreover, the project aims at deliberating which “play areas” apply the best to the current relationship between Metaverse capabilities and Insurance sector requirements and disruptions, while permanently keeping an eye for what the future might hold.engMetaverseInsuranceGrupo Ageas PortugalVirtual realityTrainingA consulting lab on grupo Ageas Portugal metaverse strategy: an analysis of grupo Ageas Portugal on metaverse strategy concept developmentmaster thesis203515722