Zejnilovic, SabinaBhillis, Seán Macdara de2024-11-222024-11-222023-10-022023-09-12http://hdl.handle.net/10362/175678Detailed hereunder is an account of the knowledge and insights acquired during the Business in Practice simulation and the running of the fictional company Zeno. Firstly, there is a Firm Analysis detailing the roles of Operations and Finance as well as the Strategy that Zeno implemented. Next is a personal reflection on two critical incidents, concluding with the learnings extracted from them.engFinanceOperationsStrategySustainabilitySelf-reflectionTeamworkBusiness in practice: learning from the fast lane - a comprehensive analysis of zeno´s simulation experiencemaster thesis203684176