Castro, JoãoPedrosa, Beatriz Bregieiro2024-12-032024-12-032024-01-302023-12-20http://hdl.handle.net/10362/176172This paper aims at analyzing how the different product development approaches followed by a non-tech founder impact success measures in a tech driven startup. For this, qualitative and quantitative research was conducted with the goal of establishing points of comparison and discrepancies between the development methods used. A deepen analysis was conducted in the B2B Software industry, in which a positive tendency towards having a Co- founder was verified. Additionally, No-code tools are expecting a rise in terms of usage, due to their further advancements and crucial contribution in bringing a quick proof of concept to the market.engProduct developmentTech startupCo-founderOutsourcingNo-codeB2b softwaremaster thesis203680421