Vaz, Filipa MachadoBou-Habib, NadimGonçalves, Paulo Luís Gama2025-03-112025-03-112024-10-232024-09-20http://hdl.handle.net/10362/180444This case study explores Euroconsumers' pursuit of digital excellence, a shift from a print leader facing a digital transformation challenge. Declining subscriptions and a loyalty gap, particularly among younger generations, highlight the need for change. By focusing on digital excellence, EC aims to enhance the subscriber experience, improve operational efficiency, and adopt innovative business models. The study emphasizes the impact of disruptive innovators on traditional businesses, the importance of data quality, and explores strategies for improving value propositions and driving sustainable growth.engDigital transformationStrategyDisruptive innovationBusiness model innovationLeadershipmaster thesis203868072